February half term signals much mayhem, fun and birthday celebrations for us in our house as our youngest comes of age bang in the middle of London Fashion Week – aaaargh, epic mummy/fashion blogger fail!

Cue much organisation and juggling as work still needs to be done whilst the kids look forward to fun times and events galore, so it was a Godsend when my parents were around to amuse them whilst I tottered off into London for an exhausting but thoroughly rewarding day, taking in back to back shows and a cheeky little launch party at the members only Century Club, Soho.

The fash pack were out in force over the weekend for the twice-yearly fashion frenzy that is LFW! I was freelancing for PlusMinus magazine as well as for the blog so it was a busy day wearing two hats.I rocked an outfit which was both functional and fashionable – a must when you are surrounded by stylistas but you are on your feet all day long.

I threw a little sequin number into my Louis Vuitton Neverful bag along with the kitchen sink so that I could get changed for the Grooming Room Fashion Week launch party. Boy my shoulder ached by the time I got home that night!

A cold shoulder polo neck from Michael Kors and a pop of leopard print from Zara teamed with my fave River Island over-the-knee boots which you can read all about here.

The buzz around fashion week is like no other, there are eccentric and ostentatious dressers left, right and centre and camera laden, on-trend folk everywhere you look. I adore it. You can see how the day played out and some snippets of the shows below, in my vlog.

Angus Chiang

London Fashion Week Ginger Mum

First up was the Angus Chiang show at Freemasons Hall, just off The Strand. A colourful and loud affair – this was one for the boys – or was it? An explosion of colours and electro beats abounded, plastic earrings and old school accessories leaving me wondering just how wearable these pieces would actually be when translated into stores but the collection certainly played with the boundaries of menswear and is certain to please the customers in the Far East, where his Taiwanese heritage and fashion inspiration lies.

London Fashion Week Ginger Mum

Awash with bubblegum pops and Troll-doll necklaces, it seemed to be all about the kids in the second show of the day -Billie Jacobina – a surreal presentation of all things pink and fabulous in a flash-trash way as models adorned in bright balloon headgear mingled with the audience and brought fun to Friday with unicorns on!

London Fashion Week Ginger Mum

Things ramped up a notch at the ‘Ones To Watch’ show, the hall was packed out, anticipation was high and we were treated to a veritable smorgasbord of up and coming talent. JOANNA BERLING,
KRASIMIRA STOYNEVA ORANGE CULTURE and RU provided us with a feast for the eyes and a desire to shop, thus satisfying our need for highly wearable pieces we will lust after.

A quick break for Pret-a-manger and Prosecco later, we were straight back into it for the Hybrid – a fab show with that blonde haired cutie from X-factor, Ben, in the FROW.

Then it was time to roll out the big gun – Mark Fast – my designer crush – and the master of the knitting needles! The front row sported Nicola Roberts from Girls Aloud and so many ostentatiously dressed members of fashion hierarchy, it used up nearly all of the memory stick in my new best buddy – my Olympus Pen! I am going to indulge you in oh-s0-many photos of this show as it was just a feast of pure indulgence.

If the show was a lemon meringue pie it would all over my face right now as I just couldn’t devour enough of it.

London Fashion Week Ginger Mum

Knitwear has never looked to luxurious, as these handmade pieces literally oozed sex appeal and fluidity. Fabulous billowing feathers (I wanted to storm the runway just to feel them brush them against my skin) adorned the intricate knit dresses and for me, the pièces de résistance was a rose gold fringed dress which was so fluid it looked like pouring molten lava and at the moment the model first sashayed down the catwalk in it, I would have given my soul just to touch it.

London Fashion Week Ginger Mum London Fashion Week Ginger Mum

A true homage to femininity this collection spilled luxury all over the building as Mark Fast also sprinkled the midas touch over his edgy cocktail dresses, this was undoubtedly the hottest ticket in town for Fashion Week 2017.



So as you can see from my vlog, there were shows galore and the fun continued long into the night for the fashion crows whilst I headed home to my sleeping babies. My feet were crying by the end of the day, even in my fave boots and my make up and outfit were the worse for wear but I survived it and was ready to do it all over again the next day and until the last catwalk closed up shop until September for the Spring shows at London Fashion Week when it will be time to do it all again. I cannot wait!

Which shows would you have wanted to see most? Have you ever attended London Fashion Week? Who is your favourite designer?


*All Mark Fast Images by kind courtesy of Poppr