When an Iconic event updates its name AND switches venues, it’s a huge gamble and an interesting leap to make.

That’s EXACTLY what just happened this past weekend with British Style Collective – formerly Britain’s beloved Clothes Show Live. Read all about previous year’s shows here.

I have attended pretty much every show in history, especially in my pre-blogging days, so I have high expectations!

Taking Liverpool by storm, fashion’s finest descended on this splendid city in style and rocked the catwalk.

Split into four venues and dual ticket levels, fashionistas flocked to this new location and devoured everything there was to offer!

The architectural delight that is St. Georges Hall played host to designer catwalks and insider expert fashion talks, housing some of British Fashions biggest names and beloved ambassadors.

Whatever you needed to know about style, blogging, skincare and design, it all happened here. With the audience intimately set in the bosom of the action, it made for a truly inclusive event.

Spearheaded by such British institutions such as Caryn Franklyn, Hilary Alexander & Henry Holland, everyone was there to share and guide in every aspect of the fashion industry.

Friday exclusively, the Creative Hub & Baltic Quarter showcased graduate fashion and industry insider talks.

A free shuttle bus or a quick cab journey to Albert Dock’s ‘Fine Tuned Festival’ drops you straight to the legendary fashion show that sent the former Clothes show into folklore, but bigger, brighter, better as the British Style Collective – it debuted with a bang!

It amazed me that everywhere I travelled cost around £3.20 – a bit of a bargain for this London girl used to Ubers at double the price for half the distance – what a delight!

Right beside the Arena are the Exhibition centre shopping halls which is where the magic happens – shop til you drop, picking up show-exclusive discounts and goody bags galore!

So many of our instantly recognisable high street names, like John Lewis, Oasis, River Island, Monsoon to name but a few. Showcasing independent designers is the name of the game here though and I discovered such gems as Phoebe Rose, SugarHill Boutique, Dress Like The Celebs & Gemelli for stunning bikinis!


It was a joy to wander the halls and chat to the people at the helm of these brands – can’t get much closer to the heart of fashion than this!

It was beauty a go-go with Iconic brands such as Charlotte Tilbury, Spectrum Collections, Pixi Beauty, Nair and Elemis. Lesser known names making a big impact were Groomerang, Prima Beauty and Wish Upon A Sparkle.



It really is the show that brings everything you need and want together into a capsule shopping experience and no one leaves empty handed believe me!

So the runway lights have gone down, the models have hung up their haute couture and the stylistas have retreated home to devour their purchases once more. Time for the British Style Collective team to start planning their strategy for 2018’s  mind blowing spectacular and I cannot wait to see what they have planned for us!

I stayed in the central location of ALoft hotel, Liverpool which was just at the heart of the action within seconds walk from fabulous restaurants and all the shops you could wish for!

The comfiest bed I’ve slept in, in a very long time – partly because of no gorgeous ginger boys anywhere near!If you fancy a sleep of dreams, you can book via Booking.com and enjoy £15 off if you book through my exclusive link here.

I even managed to fit in a cheeky little afternoon tea in their NYL restaurant over the weekend! So scrumptious, it is the perfect fashionable pit stop in the whirlwind of the weekend. All generous portions and Prosecco free-flowing, this package is a cracker for any occasion.


Share your BSC pics and thoughts on Liverpool fashion with me on my social media channels – I’d love to know what you thought about it all!