Sustainable is a word which usually prompts eye-rolls and much shuffling of feet, so when I heard about Knorr’s campaign to highlight awareness of their sustainable farms, I wasn’t so much excited by that as the thought of visiting their tomato farms in the agricultural capital of the Extremadura region of Spain, Badajoz.
We were whisked away on a fantastic trip direct to the heart of one of the key ingredients in Knorr’s new range, launching in the UK as we speak.
It’s a new range of recipe mixes, made with all-natural ingredients with the kind of stuff we all usually have in our cupboards but basically it takes the fuss and faff out of being a domestic goddess and creating fab meals, from scratch!
Anyway, it turns out, sustainability is actually quite sexy! First off, what does it actually mean?
Best said, I think, in the words of Forum For The Future, who are an independent, non-profit organisation, striving for change. We were fortunate enough to have Sally Uren from Forum on our visit, to enlighten us about what Knorr are doing to work towards a more sustainable future in their products.
I made a vlog of the trip to give you a fly-on-the-wall insight to what we got up to. Check it out!
So it was a whirlwind trip, first off a visit to the farms in the region which produce the majority of the worlds tomatoes. If you didn’t already know, I am obsessed with the humble tomato – I stick them in every dish possible – the more the merrier – so this was a real treat for me.
To pick straight from the ground, reddened to perfection, ripened by the blazing continental sun and to bite into one of those juicy bad boys, was a taste sensation.
We had a taste test, as these farmed ones never make it to the supermarket shelves. Instead, our option is the fatter, less red version we generally think of as the classic large Spanish tomato, but in fact these ones are picked before maturity in farms using different growing methods, they ripen in transit and on the shelves, thus producing an altogether different taste to those harvested much later in sustainable farms like these in the photograph above.
It was a no-brainer which tasted more succulent and tingled the tastebuds most!
Sadly for our supper though, these juicy lucy’s are only used for breaking down, not consumption as they are taken to the factories and made good for things like Passata, purees, and pastes.
So, farm tour done, we were whisked off for lunch in the beautiful Lugaris restaurant in the centre of Badajoz, where the food was to die for and the tapas just kept coming!
I was so busy eating my way through the mouthwatering mountain and chatting, I was a really bad blogger and forgot to take pics of the lunch – sorry guys! Must do better!!
Post lunch it was time to don our fresh whites and take a tour of the factory where it all happens. There are many stages of production and the doors were thrown open to us for all of these.
It was a fascinating process and I honestly could have just watched it all day, save for the searing heat!
I couldn’t resist taking pic after pic, so indulge me a little folks!
The quality control aspect alone was heartening as I have now seen, first hand, that what goes into Knorr’s flavoursome range of pots and packets is100% pure, with no nasties. I feel great using them in cooking for my family as I can rest assured it’s only the best ingredients.
The factory uses the most ecologically sound methods possible and you could your dinner off the equipment in there!
So once we had inspected every inch of the place, it was time to depart. We enjoyed some free time and then were whisked off once more to a rooftop venue in the city to enjoy a sumptuous feast by the twinkling nighlight.
Our last day on the trip was a culinary masterclass, with four of the chefs from Knorr’s 240-strong harem encouraging us to create something wonderful from the wealth of succulent local produce available. We were only too happy to oblige and set about in our teams, whizzing up a feast for us all to tuck into for lunch.
The inspirational ideas from the ecclectic European mix of participants made for a feast fit for the Spanish royal family as we created a mixed palette of delights.
Some of the finished Instagramable delights….
So that, dear readers, was a small insight to the delights of my wonderful trip – thank you Knorr! – and those kindly people have also given me a bumper hamper of their Naturally Tasty goodies worth £50 to host a comp for you all!
Simply enter via the Rafflecopter below and good luck!
Have you ever wondered just what goes into the stuff on the shelves? Have you ever been to Badajoz? Let me know what dish has you craving!
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201 Comments
steven phillips
It has to be full of flavour
Tee simpson
There must be an expolsion of flavours
Andrea Upton
What is important to me is that the products contain real food and not chemicals and that they are not too heavy in salt or sugar
Sinead ORourke
The taste and they are gluten free.
Lorraine Langham
The product needs to be easy to use and taste good.
Tracy Nixon
The flavour and consistency!
Becky Watson
I like to know the ingredients that go into my food are good and healthy and ofcourse it tastes awesome!
AMY fidler
no artificial colours/preservatives and it tastes great x
Jen Shearer
Flavour
Tania Atfield
It has to be bursting with flavour but not over salty
mick proctor
Healthy and tasty
Alison Macdonald
Minimum salt/sugar – maximum flavour!!
Kerry Locke
The flavour is the most important
Alice Brewer
It’s important that they are tasty while not tasting artificial
iain maciver
plenty flavour
Katie Kingsbury
An authentic taste and quality ingredients.
Peter Watson
Knorr means wholesome goodness for all the family.
julie kenny
It important for me that they taste great and yet are low in salt x
Joanne Beale
The flavours that I can achieve when using Knorr
Tony Metcalfe
It’s all about the flavour!
Martina Pichova
The taste, of course. And not added stuff that doesn’t have to be there.
maria blythin
i have to say the flavour x
GEOFF WICKENS
TOP QUALITY INGREDIENTS
jules eley
Taste and good value is always important as a mummy of 4
Lindsay
Bags of flavour:)
kim neville
A nice taste when cooking in dishes
Elaine Savage
using Knorr is a brilliant way of achieving perfect flavours with the minimum effort
Tracy Newton
Full of flavour and free from gluten
Andy Caldwell
The flavour and consistency
Krzysia
There’s got to be a real depth of flavour to make the dish richer.
pete c
great taste and quality ingredients
Katie
Flavour and ingredients (especially not too much sugar)
Alica
The flavour and price is fantastic!
Deborah Clarke
Low sugar , no additives yet still tasty .
Gemma Found
Knowing where the ingredients are sourced from.
sarah fielding
Lots of flavour!!
Melissa Crowe
Taste 🙂 and ease to use ,
barbara daniels
no colours or gunk
Simon C
The most important thing in Knorr products is the flavour. That’s kinda the whole point of buying it. 🙂
Honest mum
Fab photos and video (those tomatoes are dreamy). Shame I couldn’t make it with my schedule but loved living it via your blog and video. Adore photo of you with champers at the end and the captain! x
A
Their quality; I know they can be trusted and that they’ll give a great result.
Ruth Harwood
Taste and texture xx
Kelly Ellen Hirst
It is important that it is straightforward and easy to use in my cooking
James Harris
It’s all about the flavour!
Liam Bishop
Has to be quicker and just as good as using fresh ingredients, otherwise why bother!
Aaron Broad
Lots and lots of flavour
Anonymous
Oh wow what an amazing trip! I bet the smell was gorgeous too! Thank you for linking up to #ablogginggoodtime ?
An imperfect mum (Catie)
Oh wow! Such a fabulous opportunity and great experience. I could
Almost smell the tomatoes. Thank you for linking up to #ablogginggoodtime ?
Ray Dodds
Flavour
Richard Eldred Hawes
It has to be low in salt but full of the flavour that it represents
dawn foster
that it helps add great taste to my meals
Kristyn Harris
The flavour is very important and also the variety of choice
Louise Fairweather
Taste is always the most important thing for me #FoodieFriday
Steph
I love Knorr products – it’s important to me that they taste great and use quality ingredients… which they do! #foodiefriday x
cheryl hadfield
I love Knorr products, tasty and so versatile in many recipes
Angie McDonald
Delicious taste!
Kim Styles
Natural taste and texture
katherine s
The quality of the ingredients being used and the flavour!
Sharon stanley (@Shandy2008)
The gorgeous taste and the fact the products are so easy to use. Very important when you have little ones keeping you busy
Jackie Allum
It has to be easy to open, easy to use and versatile
Hannah Ingham
The flavour and fresh ingredients!
ruth robinson
real flavour taste is important not artificial
Suzanne O'Neill
That it adds extra flavour to my dishes
Hannah Igoe
Flavour is so important
Kay Broomfield
Flavour and preferably a low salt content as similar products from other brands can be very salty!
yvonne
i LOVE KNORR cHICKEN NOODLE SOUP.XX
Laura Pritchard
Lots of taste at a good price!
Gillian Holmes
Taste and quality
Christina Palmer
The taste, its full of flavour
Hayley F
The flavour and quality x
maria hackett
Flavour and aroma
Jess Powell (Babi a Fi)
The taste is super important, and the convenience of using it.
Anne Johnston
It’s important that they’re full of flavour and healthy too
amy bondoc
full of flavour and good quality ingrediants
Beky Austerberry
The taste and how natural the ingredients are.
Cupcake R
Good quality ingredients and a great taste is important in Knorr products.
Tracy Gladman
Good quality ingredients.
Heather Haigh
Lots of flavour and no gluten
Kellie Steed
That it is as natural and healthy as possible, has a good strong flavour and ultimately that it is suitable for vegans, so that I can eat it!
kayleigh manning
full flavor!
Ray Becker
Taste & value for money
Chrissie Curtis
Big Flavour!
Lorraine Mabbitt
Flavour
Nat thomason
Quality and taste
Kim M
Great tastex
claire griffiths
they contain no artificial preservatives
Mummy in a TuTu (@mummyinatutu)
Being a veggie I am all about the veg and sustainable farming – it’s so important. We also grow some of our own veggies at home too!
Thanks for linking to #foodiefriday
eirini kourvouli
full of flavour and the taste
charlotte
that they are tasty and of good quality 🙂
Kate Davies
Lots of flavour and top ingredients
kelly mobbs
The flavour, it needs to not be too overpowering.
Sharon Lou Johnson
the tasteand the price x
clair downham
definately taste
Ailsa Sheldon
Ethical company and flavour
Michaela
The taste and price
Annabel Greaves
Full of taste xx
Sheila Reeves
I like to know they have lots of flavour with herbs and not loads of artificial preservatives
Mary Baldwin
Top quality ingredients leading to maximum taste to I can provide my family with tasty healthy meals.
Jessica M
It has to have lots of flavour and taste natural.
Gill Faichney
Natural products that taste good are what important to me and my family. Knorr is well loved in our house for the great variety and flexibility of it’s products. 🙂
Lynsey Buchanan
A Big Flavour Experience
Rebecca Nisbet
its all about the flavour
Catherine Whittall
The taste
Margaret Clarkson
Great flavour to complement the food
EMA J LOWE
the full flavour
Lindsey Stuart
Bursting with tasty flavours making my gravy’s delicious!
Robyn Clarke
Unusual flavours that blow my mind.
Zoey P
Good quality packed with plenty of flavours
Kat Glynn
The taste, and that there are no artificial ingredients.
Karen Smith
Has to be the flavour
Margaret GALLAGHER
Has to be about the flavour for a taste sensation
jo ogden
the flavours and packaging
felicity williams
the taste and flavour 😀
Samantha O'D
Great flavour
Jenna Parrington
The depth of flavour their products add to a meal.
Danielle Cresswell
Natural ingredients xx
Spencer Broadley
The taste is the most important
Jo Glasspool
Flavour! You know that you’re going to get that with Knorr.
Michelle Hollingsbee
Full, natural flavour that adds that extra special something to my dish!
claire woods
not too much sugar or salt but still taste nice.
Angela Kelly
I think taste is the most important thing in any food purchase.
kellyjo walters
flavour and quality ..
michelle o'neill
The flavour x
Alison Johnson
Flavour & ease of use.
Sophie Ade
Lots of flavour to make it more appealing than other similar products
Cara Bemrose-Williams
Taste is the most important thing
Jess Mary
Quality and taste! 🙂
Naomi Buchan
The most imported thing for me is a natural and rich flavour
James McLaughlin
Flavoursome is most important.
Christine Caple
The freshness and flavour
Judith Allen
Taste! Really enjoyed reading your blog post, thank you.
Julie Scattergood
Flavours as nature intended.
loren
Those food shots are making me hungry!
Victoria Prince
The things that are most important to me in a Knorr product are that it’s natural, and not unreasonably expensive 🙂
What an amazing sounding trip – I am very jealous!
Romana Richards
Taste, sustainability, convenience
Sarah Hanson
Low in salt content
Angela Cringle
Natural ingredients and eull of taste
Ellen Stafford
Plenty of great flavour
ELZBIETA ZNYK
Taste and quality!
Leila Benhamida
The most important for me is the quality of the product. That it will make anything I cook with knorr divine.
Anonymous
Flavour and convenience
Tracy b
Definitely the flavour! It has to be full and flavoursome.
Adrian Bold
The taste is of course number one, then variety.
Laura Harrison
The taste and how easy they are to use xx
Clare Hubbard
Flavour and quality
Jenny Prest
Taste…the most important thing!
Phyllis Ellett
Natural, real ingredients, sourced ethically.
Kirsty Hosty
The quality and taste
Iris W
Flavor and ingredients are to most important ones for me
Sadiyya Maryam
Full of flavours.
zoe somerfield
The taste is the biggest factor for me x
Emma Price
It’s got to be low in salt (for my high blood pressure) and have natural flavours that enhance my cooking not masking it.
David Greenhalgh
quality brand
Tracey Woods
I use Knorr all the time we have a home made vegetable soup at least once a week and I use Knorr vegetables sock cubes, they are full of flavour and easy to use.
Kimberley Ryan
Low sugar, high on taste and only using the best ingredients
Oksana Fitzgerald
Good natural ingredients and flavours
Fiona jk42
Full of flavour using natural ingredients with no chemical taste enhancers
Andrew Petrie
The quality and the taste.
sarah burton
Full of flavour and natural, healthy ingredients
Pauline black
The flavours are important!
Donna Caldwell
Knowning that the food is sourced sustainable
Amy Dickson
It has to have different levels of flavour and also be simple to use! v
Diane Carey
It needs to be tasty, not too much salt. Also the mix needs to make plenty of sauce. Some don’t
Sue Damant
Flavour
Samantha walker
Needs to be full of flavour and enjoyed by all the family
sue mcdermott
A nice, full flavour
lynn neal
I need lots of flavour but in as healthy a way as possible for all the family!
Gemma Massey
Has to be tasty which it is 🙂
Nicola Battensby
They must have great taste; we as a family love spicy, tasty food.
Vickie Jackson
Packed full of natural flavour but not taste too salty 🙂
Alison Hartshorne
I like adding Knorr stock cubes to my casseroles and soups made in my slow cooker. Amazing flavours and must have no artificial additives.
Tammy Neal
Taste is important! xx
SUSAN L L HALL
It has to as natural as possible no fake flavours
Tamsin Dean
the quality and flavour are fantastic
Amy Jo McLellan
That familiar and reliable taste!
Amanda Richardson
reliability of flavour and consistency
Kathy B
Amazing flavour and good quality ingredients are most important to me!
paula cheadle
I love the flavour of the stock cube’s
karen clapp
it has to give my bland cooking a boost 🙂
grace collins
love the fact that they dissolve easily and have enough flavour for a whole dish x
grainne fox
its all about the flavour
LouiseB
Flavour and quality of the product
Catherine Booker
Always so full of flavour! 🙂
claire davey
Has to have a true deep flavour. xx
Sara Owen
Food shot looks gorgeous xx
Lynn Nelson
Full of flavour – Free from additives
Rebecca Roberts
Easy to use and tasty yum
KARL BOROWY
TASTE AND VALUE
sharon martin
mostly important is flavour but also ease of use is useful too
Geraldine Pound
Flavour is the most important thing to me!
Joanna Kasznicki
Ease of use and full of flavour
Ellie Bevan
The taste has to be just right
alison clark
Quality product and tasty – loved the write up of your visit !
sue johnson
CONSISTENT QUALITY AND FLAVOUR
Anneka Hulse
a quality ingredient that tastes great every time
Louise davidson
It has to provide high quality flavour quickly at an affordable price
becki gates
great taste, natural ingredients
Claire Elizabeth Noke
It has be packed with flavour …. 🙂
Corinne Wright
That they are tasty!
Joanna Phillimore
Taste
Natalie Crossan
full of flavour xxx